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DECEMBER 1 & 2, 2009
HYATT VINEYARD CREEK
SANTA ROSA, CALIFORNIA
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2009 SCHEDULE
DAY 1 - Tuesday, December 1, 2009
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1:30 to 3:00pm
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DAY 1 REGISTRATION |
1:30 to 3:00pm
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GREEN SHOWCASE |
| 3:00 to 4:00pm |
GREEN WORKSHOPS (3 choices offered in Round 1)
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| 4:15 to 5:15pm |
GREEN WORKSHOPS (3 choices offered in Round 2) |
A. Green Business - Certification 101 (offered both in Round 1 & 2)
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Demystifying and understanding all the various certification and assessment programs supporting our industry. Practice vs. Performance vs. Process Based Programming.
- Cliff Ohmart, PhD, VP Professional Services, SureHarvest, Moderator
- Susan Boswell, Chateau Boswell & Chair of the Napa Green Advisory Group
- Kris O’Connor, M.S., Executive Director, Central Coast Vineyard Team
- Steve Smit, VP Vineyards & Grape Management, Constellation Wines; California Sustainable Winegrowing Alliance
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| B. Green Business - Greening Your Organization (offered both in Round 1 & 2) |
Getting started. Once sustainability goals have been set, this is an overview of where to begin, how to prioritize tasks, including organizational support and communication strategies needed.
- Lisa Heisinger, General Manager, Deloach Vineyards, Moderator
- Gil Friend, Founder & CEO, Natural Logic, Author of “The Truth About Going Green”
- Nancy Bailey, General Manager, Quivera Vineyards & Winery
- Jean Charles Boisset, President, Boisset Family Estates
- Prudence Ferreira, Principal, Integral Impact, Inc.
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| C. Green Business - New Rules & Regs, Heads Up! (only offered in Round 1) |
| An overview of current and future rules and regulations impacting our green economy and sustainable business practices.
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| D. Green Business - Getting Green for Going Green (only offered in Round 2) |
Review of services and resources provided for supporting and expanding our sustainable business practices.
- Nick Frey, President, Sonoma County Winegrape Commission, Moderator
- Rod A. Dole, Sonoma County Auditor-Controller
- Jim Salomone, Ag & Food Processing Supervisor, PG&E
- Gopal Shanker, President, Récolte Energy
- Alan Forkey, National Resource Conservation Service
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| 5:15 – 6:30pm |
WELCOME WINE RECEPTION
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| 5:15 – 6:30pm |
GREEN SHOWCASE
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| 6:30 - 8:30pm |
VIP NETWORKING DINNER
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DAY 2 - Wednesday, December 2, 2009
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8:00 to 9:00am
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REGISTRATION & CONTINENTAL BREAKFAST |
8:00 to 9:00am
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GREEN SHOWCASE |
| 9:00 to 11:30am |
GENERAL SESSION |
Welcome Remarks: Lesley P. Berglund Green Wine Summit Co-Chair
Master of Ceremonies: Paul Dolan Partner, Mendocino Wine Company
Is it Greener on the other side?—A Consumer’s View.
A fact filled discussion of consumer beliefs and purchasing habits for green wine and other sustainable product categories.
- Robert Smiley, Professor Emeritus, Director of Wine Studies, Graduate School of Management, University of California, Davis, Moderator
- Brain Lechner, Director, Client Services, The Nielsen Company
- Christian Miller, President, Full Glass Research
- Peter Granoff, Partner, Ferry Plaza Merchants
Celebrating Innovation and Leadership.
Join us on a whirlwind tour celebrating the green accomplishments in the Wine Industry this past year. Ride along with Vintners as they share major accomplishments in sustainability through these green initiatives.
- Anne Steinhauer, Community Relations Manager, Napa Valley Vintners, Moderator
- Fish Friendly Farming, Laurel Marcus, California Land Stewardship Institute
- Leadership in Energy and Environmental Design (LEED) Certification, Mike Reynolds, President, HALL Wines, LEED Certification
- Lodi Rules, Cliff Ohmart, VP, SureHarvest
- Napa Green Land & Winery, Susan Boswell, Chateau Boswell, Napa Green Advisory Group Chair
- Sustainability in Practice (SiP), Kris O’Connor, M.S., Executive Director, Central Coast Vineyard Team, Sustainability in Practice (SIP)
- California Certified Organic Farmers (CCOF): Ann Thrupp, PhD, Manager of Sustainability and Organic Development, Fetzer Vineyards
- California Sustainable Wine Growing Alliance: Steve Smit, VP President for Vineyard & Grape Management, Constellation Wines
Water Panel - Blue: the New Green!
Communication Strategies in a Time of Water Conservation and Rationing to Guide Sensible Regulation and Community Support. More environmental legislation is being proposed and passed every day, effectively taking environmental responsibility out of the realm of choice and making it mandatory. And there’s no bigger issue than water. This panel explores communications strategies that anticipate hot environmental issues such as water, and how to become an ally to the issue, the community and policy-makers to get sane, sensible rules and regulations implemented.
- Paige Poulos, Paige Poulos Communications, Moderator
- Jeff Zucker, Water Quality Manager, J. Lohr Vineyards & Wines
- Janet Pauli, Chair, Mendocino County Inland Valley Water and Power Commission
- Phil Wente, Fourth Generation Winegrower, Wente Family Estates
- Sean White, General Manager, Russian River Flood Control and Water Conservation Improvement District
Transition Remarks: Mack Schwing Green Wine Summit Co-Chair
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| 11:30 – 12:00pm |
GREEN SHOWCASE & NETWORKING BREAK
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| 12:00 - 1:15pm |
NETWORKING LUNCH
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| Introduction: |
Lesley P. Berglund, Green Wine Summit Co-Chair
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| Keynote Speaker: |
Gil Friend, Founder & CEO, Natural Logic
Author of “The Truth About Going Green”
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| 1:15 – 2:00pm |
GREEN SHOWCASE
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| 2:00 – 3:15pm |
BREAKOUT SESSION I
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| Track A: GREEN BEST PRACTICES: Carbon’s Green Future. |
The panel will discuss calculating carbon emissions, creating carbon neutral programs for vineyards and wineries and the new protocol for CA AB 32.
- Bill Vyenielo, Principal, Vyenielo & Company LLC, moderator.
- Andrew Atkins, Carbon Project Manager, North Coast Resource Management
- James Tansey, PhD., Live Carbon Neutral
- Scott Kirk, Esq., of Counsel, Spaulding, McCullough & Tansil LLP
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| Track B: GREEN SALES AND MARKETING: Does Green Really Matter? |
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Does Green Really Matter in the Marketplace? What works (and what doesn’t) for consumers and trade partners focused on sustainability. Hear truth about what makes a difference in the market, from successful wine sales people, key account buyers and consumer direct leaders.
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| Track C: GREEN COMMUNICATIONS – Navigating Paradigms Shifts. |
Media and "Green" Practices are in Simultaneous Paradigm Shifts; Communicators Explore Strategies to Meet these Parallel Challenges. Traditional media is in turmoil. New media is searching for a viable business model. Wineries and winegrowers want to be proficient in communicating their "green" practices, and using new media channels to share their stories. Panelists present win-win case studies in this unprecedented time of tumultuous change and opportunity.
- Mimi Gatens, California Wine Tours, Moderator
- Joel Shepp, Founder, Earthsite.com & Open Brands
- Heidi Paul, Founder, Freerun Technologies & Winecountry.com
- Laura Levy-Shatkin, VP Strategic Development, Vista Internationals & President, WinePeeks.TV
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| 3:15 to 3:30pm |
NETWORKING BREAK
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| 3:30pm to 4:45pm |
BREAKOUT SESSION II
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| Track A: GREEN BEST PRACTICES: Supporting the Social E. |
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Best practices in supporting sustainability and the human equation, including life skills training for the workforce, teaching sustainability at home and work and the pro’s and con’s of bilingual training.
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| Track B: GREEN SALES AND MARKETING: Packaging Progress & Challenges. |
Join us for a frank discussion on significant progress and reaming challenges in Green Packaging.
- Jim Gordon, Editor, Wines & Vines, Moderator
- Jay Scripter, VP Sustainability, Owens-Illinois
- Steve Rhea, VP Strategic Development, Saint-Gobain Containers
- Debbie Dawson, Director, New Business Development, Tetra Pak, Inc.
- Ron Glotzer, Global Brand Marketing Director, Cork Supply Group
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| Track C: GREEN COMMUNICATIONS: Mastering Green through Nanopractices. |
This panel examines step-by-step actions and strategies for creating authentic, sustainable communications narratives to drive long-term public relation's efforts and avoid "green-washing," now and into the future.
- Joel Quigley, Senior Director Creative Services, Paige Poulos Communications, Moderator
- Celeste LeCompte, Special Projects Editor, GigaOM Network
Contributor, Earth2Tech
- Aaron Schiller, Director of Sustainability,
Saatchi & Saatchi S
- Ann Thrupp, PhD, Manager of Sustainability and Organic Development, Fetzer Vineyards
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| 4:55 to 6:30pm |
WINE RECEPTION & GREEN SHOWCASE
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Note: Program subject to change
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