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Day 1: Tuesday - November 29, 2011

Registration 3:30pm to 5:30pm
Green Showcase, Welcome Reception & Wine tasting 5:30pm to 6:30pm
VIP Aged Cabernet Networking Dinner 6:30pm to 8:30pm
The Latest Consumer Trends in Sustainability: Where Are The Opportunities?

Based on 20 years of expertise, Steve French, Managing Partner of Natural Marketing Institute (NMI), will share the latest consumer trends in sustainability. Based on the connection between personal and planetary health, the LOHAS (Lifestyles Of Health And Sustainability) concept is one of the hottest trends in today's mainstream marketplace. LOHAS describes an integrated, rapidly growing market for goods and services that appeal to consumers who have a meaningful sense of environmental and social responsibility and incorporate those values into their purchase decisions. New research from NMI's LOHAS Consumer Trends Database® will be highlighted based on research among 500,000+ consumers. Learn about the latest market trends, relevance to the wine industry, global consumer perspective, the LOHAS consumer segmentation model, and much more. Explore new, breakthrough ways in which you can leverage LOHAS trends into the wine industry to become part of this revolution.

Steve French , Managing Partner of Natural Marketing Institute (NMI)

Day 2: Wednesday - November 30, 2011

Registration 8:00am to 8:45am
Green Showcase & Continental Breakfast 8:00am to 8:45am
General Session 8:45am to 12:00pm
Welcome: Lesley P. Berglund, Green Wine Summit Chair 8:45am to 9:00am
Why Be Green If Nobody Cares? 9:00am to 9:45am
Consumers have not voted for sustainability with their wallets. Products marketed as overtly green have, with few exceptions, failed to capture more than a sliver of their market. So is green marketing dead? Yes, and no. In his speech, Stoiber outlines the mistakes made by marketers pitching green products over the past decade, and how successful brands are marketing green today. He delves into the rapidly changing consumer psychology surrounding green brands, backing his points with fresh North American research. He concludes by touching on the hallmarks of a futureproof brand – a brand that is resilient enough to succeed in our increasingly turbulent world.

Marc Stoiber, Author & Green Steward of Futureproof Brands
Business & Sustainability - A Global Perspective 9:45am to 10:45am
In a world of diminishing resources and growing population, sustainability is increasingly viewed as a critical business driver. Many Fortune 500 companies have successfully leveraged sustainable business practices to reduce costs, drive innovation and manage risk. Drawing from a variety of experienced players across the value chain, the panel will explore this topic and how it is changing the way we do business now and in the future.

Tony Hansen, Partner, Seven Streams Group, Moderator
Christy Consler, Vice President Sustainability, Safeway
Adam Lowry, Co-founder, Chief Greenskeeper, Method Products, Inc.
Elizabeth Sturcken, (Managing Director, Environmental Defense Fund) Risk Management & Measurement
Bob Bunting, Chair, International Services and Sustainability Services Group, Moss Adams LLP; President of International Federation of Accountants; SC International Integrated Reporting Committee
Networking Break
10:45am to 11:00am
Global Green Perspectives — Benchmarking California With Other New World Countries
11:00am to 12:00pm
California's sustainability programs are now over a decade old and enjoy broad participation from vintners and growers throughout the state who understand the importance of sustainable growing and continuous improvement of the industry as a whole. Other New World producers also have sustainability programs as a result of shared drivers in the global marketplace and regulatory arenas. The panel will participate in an informal dialogue to better understand current status of various programs, drivers and trends, among other topics. International panelists will join us via videoconferencing.

Susan Orenstein, Moderator
Alison Jordan
, Executive Director, California Sustainable Winegrowing Alliance
Susan Sokol Blosser, Founder, Sokol Blosser Winery
Video Conference Participants:
Su Birch, CEO, Wines of South Africa
Daniël Schietekat, IPW Manager for Wines of South Africa
Philip J Manson, Science- Innovations Manager, New Zealand Winegrowers
Jonathan Green, Manager of Natural Resources, Winemakers Federation of Australia
Networking Lunch
12:00pm to 1:15pm
Luncheon Speaker Bob Bunting recently announced the formation of the International Integrated Reporting Committee (IIRC), which aims to advance the creation of a globally accepted framework for sustainability accounting.

Bob Bunting, President of the International Federation of Accountants (IFAC)
Green Showcase 1:15pm to 2:00pm
Breakout Sessions I 2:00pm to 3:15pm
A. Green Operations: Measuring What Matters
"You can't manage what you don't measure." Performance metrics are the measurable outcomes of business practices. Growers and vintners already use performance metrics to measure and track economic success, including tons of grapes produced per acre and cases of wine produced per year. But from a broader sustainability perspective, performance metrics should also consider measurable outcomes of environmental (e.g., use of natural resources) and social (e.g., employee health and safety) practices. These important measurement tools enable farming operations and companies of all sizes to more effectively improve sustainability performance and resource use. Learn about a new California wine industry metrics project and hear how two companies are currently using metrics to better manage their resources to further their sustainability goals.

Lisa Franconi, Program Manager, California Sustainable Winegrowing Alliance, Moderator
Joe Browde, Ph.D., Professional Services Manager, SureHarvest, CSWA Performance Metrics Project Overview
Wendy Garcia, Senior Environmental Engineer, Constellation Wines US, Winery Case Study
Mandi McKay, Sustainability Coordinator, Sierra Nevada BrewingCompany. Outside industry Brewery Case Study
B. Green Sales & Marketing: Communicating Green
Do you ever wonder why some wineries get more attention and press than others? It could be the way you are delivering your message, whether in print, with photos or through video clips. This session will look at great ways to deliver your "green" winery message, via your website, your written content and press releases and web video. As a special bonus, veteran wine video producer and NBC TV Executive Producer Laura Levy Shatkin is calling for you to submit your own winery video for critical analysis during this session. Please submit videos by October 30, 2011 so you can be selected for review. The panel will also talk about how to make your message more meaningful.

Mimi Gatens, Winery Marketing Consultant, Moderator
Michael Duffy, Principal, Michael E. Duffy & Associates and WineryWebsiteReport.com
Laura Levy Shatkin, President, L Squared Productions
Lisa Adams Walter, Principal, Adams Walter Communications
C. Green Business: Life Cycle Analysis
The panel will look at the current state-of-the-art of evaluating packaging sustainability in a comprehensive manner and not limited to looking at the packaging alone, but in combination and interaction with the packaged product and the complete supply chain. The panel hopes to educate summit attendees on important elements to consider when measuring the carbon footprint of their packaging. The presentation will elaborate on the integration of life cycle assessment into the product design and development process, on using life cycle approaches for optimizing operations and corresponding supply chains.

John Epperson, Special Counsel, Farella Braun + Martel, Moderator
Nigel Dart, Vice President, Sustainability, Owens-Illinois
Gerald Rebitzer, Ph.D., Sustainability Leader, Amcor Flexibles Europe & Americas
Networking Break 3:15pm to 3:30pm
Breakout Sessions II 3:30pm to 4:45pm
A. Green Operations: What Is New & Upcoming In Sustainable Winegrape Growing?
A lot of attention has been focused on sustainable winegrape growing over the last 10 years, particularly in California. It is therefore important to highlight new ideas, tools, information sources, or evaluations so they do not get lost in the ongoing dialogue on the topic. This panel discusses three important aspects of sustainable winegrape growing that will be important in the next few years. Cliff Ohmart will present selected take-home messages from his newly published book on sustainable winegrape growing, which he wrote based on his more than 15 years of experience in vineyards. It is the first book devoted specifically to the topic of sustainable winegrape growing. Andrew Arnold will define and discuss the topic of ecosystem services, a management area that is gaining greater attention by government policy makers, grant programs, academicians, the financial markets and a growing number of farmers. Matthew Hoffman will present some key findings from a series of California-wide surveys of winegrape growers and outreach professional. The survey results address the effectiveness of regional programs devoted to sustainable winegrowing, perceptions of the costs and benefits of specific sustainability practices, and the role social networks play in the transfer of viticultural knowledge.

Clifford Ohmart, Vice President of Professional Services, SureHarvest, Moderator
Andrew Arnold, Program Manager, SureHarvest: Ecosystem Services and Winegrowing: What is it and where is this going?
Matthew B. Hoffman, University of California Davis, Dept. of Environmental Science and Policy: Sustainability programs in California Viticulture: Program effectiveness, practice adoption, and social networks .
B. Green Sales & Marketing: Where Is The "Green" in Green Packaging?
Changes to wine packaging ripple from the supply chain through winery operations and on to the consumer, and not all of the changes are "green". Learn about the different perspectives on the benefits and impacts of altering wine packaging.

John Garn, Co-Founder,Viewcraft, Moderator
Larry Brill, Strategic Accounts Manager, Longview Fibre Paper and Packaging
Michael Honig, President, Honig Vineyard & Winery
Sue Giampietro, Director of Environmental Resources, The Wine Group
C. Green Business: Greening Your Organization
Social Equity is the least defined and least understood element of the triad that is Sustainable Development yet is integral in creating sustainability - balancing economic, environmental and social equity. How can the wine industry empower its employees offer incentives to be more sustainable?

Geni Whitehouse, CPA, Brotemarkle & Davis, Moderator
Eileen Crane, CEO & Winemaker, Domaine Carneros
Lora Price, Human Resources Manager, Mumm Napa Valley
Andrew Bryson, Vice President Consulting, Saatchi & Saatchi S
Michele Rodriguez, AICP, LEED AP, Regional Program Manager, Bay Area Region Energy Upgrade California, Bevilacqua Knight, Inc.
Wine Reception & Green Showcase 4:45pm to 6:30pm

Note: This program is subject to change


© Green Wine Summit | Santa Rosa, CA | Media Phone: 707-261-8716
Coordination: Wine Symposium Group | 707-255-9222 | email: events@winesymposium.com