| TUESDAY DECEMBER 1, 2009 |
| Trade Show Check-In and Booth Set-Up |
10:00am to 1:00pm |
| Day 1 Registration |
1:00pm to 3:00pm |
| Green Showcase Opens |
1:30pm to 3:00pm &
5:15pm to 6:30pm |
| Day 1 Workshops |
3:00pm to 4:00pm &
4:15pm to 5:15pm |
| A. Green Business - Certification 101 |
| Demystifying and understanding all the various certification and assessment programs supporting our industry. |
| B. Green Business - Going Green 101 |
| Getting started. Once sustainability goals have been set, this is an overview of where to begin, how to prioritize tasks, including organizational support and communication strategies needed. |
| C. Green Business - Rules & Regulations 101 |
| An overview of current and future rules and regulations impacting our green economy and sustainable business practices. |
| D. Green Business - Green, Free & Clear |
| Review of free services and resources provided for supporting and expanding our sustainable business practices. |
| Welcome Wine Reception & Green Showcase |
5:15pm to 6:30pm
|
| VIP Networking Dinner |
6:30pm to 8:30pm |
Wednesday December 2, 2009 |
| Registration & Continental Breakfast |
8:00am to 9:00am |
Green Showcase
|
8:00am to 9:00am, 1:00pm to 2:00pm & 4:45pm to 6:30pm |
| General Session |
9:00am to 11:30am |
| Speakers Include: |
| • Master of Ceremonies: Paul Dolan,
Partner, Mendocino Wine Company |
| • Celebrating Success Panel |
| • Water Panel - Blue: the New Green! |
| Networking Lunch |
11:45am to 1:00pm |
| Green Showcase |
1:00pm to 2:00pm |
Breakout Sessions:
|
2:00pm to 3:15pm &
3:30pm to 4:45pm |
Track A: Best Practices
Track B:
Sales & Marketing
Track C: Communications
|
| Breakout Session I |
| • Track A: Green ROI |
| • Track B: Does Green Really Matter in the Marketplace? |
| • Track C: Navigating Paradigms Shifts in Green Communications |
| Breakout Session II |
| • Track A: Supporting the Social E |
| • Track B: Green Packaging Progress & Challenges |
| • Track C: Communications – Mastering Green through Nanopractices |
| Wine Reception & Green Showcase |
4:45pm to 6:30pm |
