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2008 Schedule Day 2
| Tuesday December 2, 2008 |
| General Session |
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| Registration & Continental Breakfast |
7:15am to 8:15am |
| Green Showcase |
7:15am to 8:15am |
Summit Welcome
Welcome Remarks by Summit Co-Chair Mack Schwing. |
8:15am to 8:20am |
General Session Overview
Moderator: Paul Dolan,Partner, Mendocino Wine Company |
8:20am to 8:30am |
The Dairy Industry's Sustainability Efforts: Parallels With The Wine Industry
Let's explore how another agricultural industry has embraced sustainability. Our keynote speaker will share how the dairy industry has launched an industry-wide sustainability effort focused on reducing environmental impacts while increasing business value.
Keynote Speaker: Erin Fitzgerald, Director, Social & Environmental Innovation Consulting, Dairy Management, Inc. |
8:30am to 9:00am
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The Past, Present & Future of Green Wine
Wine industry leaders will review and celebrate our progress, discuss our current state of industry sustainability and share the future vision for green wine.
Keynote Panelists: Allison Jordan, Executive Director, CSWA; Karen Ross, President, CAWG; Jeff Dlott, President, SureHarvest |
9:00am to 10:15am |
Summit Challenge
A review by Summit Co-Chair Lesley Berglund of our Top 10 green opportunities and how we can get the most take-home value from this summit. |
10:15am to 10:30am
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Breakout Session I  Breakout Session II Breakout Session III
For each breakout session we clarify if the content is for those just getting started,
BASIC [B], for those who are well versed in the subject matter, ADVANCED [A] or
if it applies to EVERYONE [E]
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| Breakout Session I - Choose One |
Track A: Best Green Practices [E]
Being Green: The role of regulation, self-assessment and certification.
Authorities at all levels of government are trying to address environmental issues while catching up with the sustainability economy; and winegrowers are trying to better understand the role of self-assessment and certification as one way to address and be proactive in the regulatory climate.
Moderator: Chris Savage, Senior Director, Global Environmental Affairs, E&J Gallo; co-chair
Panelists: Kris O'Connor, Executive Director, Central Coast Vineyard Team; Lynn Terry, Deputy Executive Officer, California Air Resources Board; Joseph Dillon, Southwest Regional Water Quality Coordinator, NOAA Fisheries
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10:45am to Noon
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Track B: Business of Green [B]
Going Green: A wine industry roadmap to getting started.
Panelists representing a broad spectrum of the wine industry businesses will share their tips on how to join the green revolution.
Moderator: Dr. Ann Thrupp, Manager of Sustainability & Organic Development, Fetzer Vineyards
Panelists: Randy Lange, Owner, Lange Twins Winery & Vineyards, Alison Crowe, Winemaker, Plata Wine Partners; Nancy Bailey, General Manager, Quivira Vineyards & Winery
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10:45am to Noon
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Track C: The Green Consumer [E]
Selling Green: What makes the green consumer buy, and buy again?
Eco-friendliness may make consumers feel good, but what drives brand loyalty in this new rules landscape? Beyond wine case studies.
Moderator: Dr. Linda Nowak, Director, Wine Business Program, Sonoma State University
Panelists: Brian Lechner, Director, Client Services, The Nielsen Group; Christian Miller, President, Full Glass Research; Donald Freytag, Group Brand Director, Bonterra Vineyards
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10:45am to Noon
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Track D: Green Communications [E]
Authentically Green: How to avoid "green-fatigue" and “-truthiness.”
Consumers are increasingly worn out by the green barrage of choices, information and disinformation. Strategies for making your green message resonate with authenticity to all audiences.
Moderator: Paige Poulos, President, Paige Poulos Communications
Panelists: Fred Buonanno, Proprietor, Philo Ridge; Mimi Gatens, Winery & Marketing Consultant; Debbie Zachareas, Partner, Ferry Plaza Wine Merchant; Karl Wente, Fifth Generation Winemaker, Wente Family Estates |
10:45am to Noon
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| Networking Lunch |
Noon to 1:20pm |
| Lunch Keynote Speaker |
Platinum Sponsor Introductinon
Keynote Speaker: Dan Thompson, Founder & President, SPG Solar
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12:20pm to 12:35pm |
The Next Four Years
How the presidential election outcome will change the future of our environment.
Keynote Speaker: The Honorable Mike Thompson, U. S. House of Representatives |
12:35pm to 1:20pm
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| Green Showcase |
Noon to 2:15pm |
| Breakout Session II - Choose One |
Track A: Best Green Practices [A]
The Next Green Wave:Emerging green trends in winemaking.
A discussion of P.G. & E. energy efficiency, water processing & conservations and LEED certification.
Moderator: Dr. Joe Browde, Project Manager, California Sustainable Wine Growing Alliance
Panelists: John Garn, Owner, View Craft; Natasha Granoff, Director of Business Development, Sonoma Wine Company; Patsy Dugger, Manager, Agriculture & Food Processing, P,G & E
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2:15pm to 3:30pm
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Track B: Business of Green [E]
Green from the Ground Up: From vision and strategy to making it all happen.
Our panelists will present their own case studies about building a successful and sustainable business.
Moderator: Mack Schwing, Co-chair, Green Wine Summit
Panelists: Paul Dolan, Partner, Mendocino Wine Company; Jim Fetzer, Owner, Ceago Vineyards; John Williams, Owner, Frog's Leap Winery; Peter Mondavi, Owner, Charles Krug;Chris Benziger, Winery Partner, Benziger Family Winery |
2:15pm to 3:30pm
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Track C: The Green Consumer [E]
The Green Look: Packaging break-throughs & lessons.
Effective packaging requires more than a coat of green paint. Our panelists look into what consumers really care about.
Moderator: Patrick Egan (Innovation, Brand Manager, Boisset Family Estate)
Panelists: Jean-Charles Boisset, President, Boisset Family Estate; Phil Hamlett, Director, Graduate Graphic Design, Academy of Art University; John A. Bergquist, Director of Design & Engineering, VINOFAB |
2:15pm to 3:30pm |
Track D: Green Communications [E]
Media Matters: Meet the new green media and their agenda.
Media interest in green programming and content is surging. Meet a new generation of green savvy media.
Moderator: Jeff Cox, Sustainability Expert, Author of The Organic Cook’s Bible and The New Organic Food Shoppers’ Guide
Panelists: Seth Bauer, Vice President & Directing Editor, National Geographic's Green Guide; Robyn Hessinger, Editor-in-Chief, Care2.com |
2:15pm to 3:30pm
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| Breakout Session III - Choose One |
Track A: Best Green Practives [A]
Keeping Your Vineyard Green: New trends in green viticulture.
Moderator: Julie Nord, Co-Owner & Vineyard Manager, Nord Vineyard Management
Panelists: Remi Cohen, Vice President, Merryvale Vineyards; Garrett Buckland, Vice President, Premiere Viticulture Services; Steve Quashnick, Viticultural Services Manager, Wilbur-Ellis Company; Laurel Marcus, Executive Director, California Land Stewardship Institute, Fish Friendly Farming Certification |
3:45pm to 5:00pm
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Track B: Business of Green [E]
Greenbacks: An economic reality check.
Come explore the financial viability and benefits of being Green. Panelists will cover topics such as investment ROI, funding sources, tax credits, insurance options, bottom line comparisons and more.
Moderator: Jeff Gutsch,Partner, Moss Adams
Panelists: Dennis Carroll, President, Purple Wine Company; Tom Thornhill, Partner, Mendocino Wine Company; Craig Ledbetter, Partner & Vice President, Vino Farms |
3:45pm to 5:00pm
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Track C: The Green Consumer [E]
Green Gatekeepers: Market feedback…are we listening?
Lessons from the distribution, retail and restaurant trade on green strategies that work.
Moderator: Steve Burns, Principal, O'Donnell Lane
Panelists: Mary Melton, Wine Buyer, PF Changs; Joel Kaulbach, Northern CA Wine Buyer, Whole Foods, Inc.; Jim Bruels , PR, The Orchard Garden Hotel of SF |
3:45pm to 5:00pm> |
Track D: Green Communications [E]
Green Communications That Work: Cutting edge to retro.
Learn about new media and how to optimize its viral power and when to use traditional communications to spread your eco-message. The panel explores how to use the Internet and email as a tool for new publishing and do it right. We'll examine utilizing digital video and what makes a video popular in the online world, and when to use traditional paper communications to rise above the noise and bombardment of new media.
Moderator: Joel Quigley, Senior Director Creative Services, Paige Poulos Communications
Panelists: Brad Day, Founder & Managing Editor, Weekend Sherpa; Thom Wallace, Co-Founder, emPivot.com, The Online Network for Green Video; Trish Kinsella, President, Dauphine Press |
3:45pm to 5:00pm |
| Green Showcase |
5:00pm to 6:30pm |
Wine Reception &
Networking Reception |
5:00pm to 6:30pm
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